Recent
numbers released by
Nielsen Media
Research show that there are
over 160 million Internet users in the United States. That means
that over 50 percent of the U.S. population uses the Web; and
according to a national poll by
The Hotline,
nearly 50 percent of likely voters consider themselves "heavy"
Internet users. The Internet is a valuable tool that will
inexpensively and quickly help you reach prospective voters,
mobilize supporters, and increase those all-important
contributions.
Unlike a printed
brochure, if changes need to be made, a Web site can be updated
in hours and does not require recreating the entire Web site.
Web site content can also be easily tailored to address new
issues that come up or different opponents as you move from the
primary to the general election.
CONSIDER THIS:
•
Your constituents will look to the internet for information
about you.
•
It is cost effective: e-mail is cheaper that direct mail.
•
You can support your campaign with online fundraising. You can
target your audiences.
•
Your message is available 24 hours a day.
•
People who use the internet are more likely to vote.
•
Political web sites are oriented towards positive campaigning,
not mud-slinging.
•
Your competition is considering it, beat them to the punch...
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